Benefits of the Valero Brand
Fresh, new high-quality brand image
Part of a growing national network of stores
Brand conversion paid by Valero for qualifying sites
Secure supply of TOP TIER certified fuels with competitive pricing
Participation in Valero’s Commercial and Fleet Services programs
Participation in our many value-added programs, including:
Commitment to Excellence Mystery Shop Program
Valero eSource online convenience store supply, equipment and Valero image maintenance shopping site
Network connectivity and POS System programs
Visibility Through Advertising
High-impact brand advertising via television, radio, social and digital media, POP signage and sports sponsorships
Coordinated brand/image materials for your canopy, dispensers and storefront
Valero Coming Soon and Grand Opening support
Brand recognition through name events like the Valero Texas Open and the Valero Alamo Bowl
Credit Card Program Benefits
Acceptance of Valero’s no fee, proprietary credit card and gift card as well as bank and travel cards
Personalized 24-hour support from Valero’s own Payment Service Center
Credit card marketing support such as signage promotions, pre-screened mailings and various application methods
For more information contact Jim Harper at jharper@tacenergy.com or 800-375-FUEL.